We often see the term “custom conservatory design” or “bespoke conservatories” used in the literature or advertisements of various companies. Often when we look at the products being offered, it’s hard to reconcile these terms with the products we see.
There seems to be a very wide range of meanings for this phrase and it is very important to understand exactly what a company means when they use it.
At one end of the spectrum there are companies that manufacture a highly standardized selection of products but will make modifications to them such as a change to a window size or a roof slope etc. All of the parts, pieces and details of the conservatory are standardized however.
They may claim to “never build the same room twice” which might be true however the level at which the customization occurs is very superficial. Their products look like variations of the same model, just the sizes and the shapes change. This is definitely NOT what we mean when we use the term “custom conservatory”.
Farther towards the other end of the spectrum, are companies that have standardized their basic building construction details but can offer a wider variety of “looks” by varying the styles of window muntions and the applied trim. By using variations in the geometry of the roof, a further level of “customization” is achieved.
Products from these suppliers will usually look like different siblings from the same family. A good example, though from another industry, is the suburban tract home which is ubiquitous these days. The homes have different facades, some with brick, some with siding, some with dormers here or there, some with a bay window or the garage on the other side. But somehow they all look the same – and underneath, they are all built exactly the same.
A truly custom home, designed by a good architect will be far more “custom” than this. His choice of size, shape, style, materials and details will be tailored to the needs and desires of his client. This is much closer to the concept of a “custom” or “bespoke” conservatory as we think of it. Even in this example however, the architect will usually be working with standard building techniques and systems and will be subject to their limitations.
Finally, there are the really revolutionary thinkers who are able to create entirely new building systems in response to their understanding and interpretation of a client’s needs. Often the client is not fully aware of the range and depth of solutions that the architect can visualize. An example of this level of creativity is Frank Gehry’s Guggenheim Museum in Bilbao Spain.
It is the same with conservatories and conservatory design – which I will discuss next time…